Google launches AI-powered virtual try-on feature

Google launches AI-powered virtual try-on for clothing

Google has introduced a new AI-powered virtual try-on feature that lets users try clothes using full-body photos. It’s part of Google’s mission to make online shopping more interactive, personalized, and seamless.

Starting today, users in the U.S. can access it via Google Search, Google Shopping, and Google Images. The feature reflects how AI is revolutionizing the e-commerce experience, giving shoppers greater confidence.

How does it work?

Users will see a “try it on” icon next to eligible clothing items. By uploading a full-length photo, they can see how outfits look on their own body. Favorite styles can be saved or shared.

While Google previously used virtual models, this marks the first time AI is applied to real user photos, making it highly personalized and realistic.

Powered by generative AI

This tool uses generative AI to render clothing visuals tailored to individual body shapes. It’s the same tech behind Doppl, Google’s new app that simulates movement through AI-generated videos, offering a real-life view of the outfit.

While both use the same AI engine, Doppl focuses more on personalized fashion discovery and experimentation.

Smarter price alerts

Google has also introduced advanced price alerts – users can now set alerts by size, color, and budget. With Shopping Graph, Google notifies users when matching deals appear, saving them from constant checking.

What’s next?

Coming this fall, Google will launch a tool for style and interior inspiration – from outfit ideas to room décor suggestions. Visual match technology will guide results directly from Shopping Graph’s $50B+ inventory.

A new era for Google Shopping

With these updates, Google leads the way in AI-driven retail. The virtual try-on helps users make confident choices from home. Combined with Doppl and personalized tools, Google is shaping an immersive shopping ecosystem.